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Almost everything around us is the output of software-driven machines or working with software. Software firms are working hard to meet the user’s requirements. But developing a fault-free software is not possible. Also due to market competition, firms do not want to delay their software release. But early release software comes with the problem of user reporting more failures during operations due to more number of faults lying in it. To overcome the above situation, software firms these days are releasing software with an adequate amount of testing instead of delaying the release to develop reliable software and releasing software patches post release to make the software more reliable. The paper aims to discuss these issues.

The authors have developed a generalized framework by assuming that testing continues beyond software release to determine the time to release and stop testing of software. As the testing team is always not skilled, hence, the rate of detection correction of faults during testing may change over time. Also, they may commit an error during software development, hence increasing the number of faults. Therefore, the authors have to consider these two factors as well in our proposed model. Further, the authors have done sensitivity analysis based on the cost-modeling parameters to check and analyze their impact on the software testing and release policy.

From the proposed model, the authors found that it is better to release early and continue testing in the post-release phase. By using this model, firms can get the benefits of early release, and at the same time, users get the benefit of post-release software reliability assurance.

The authors are proposing a generalized model for software scheduling.

The problem of evaluating potential suppliers has always been based on finding an optimal tradeoff between supplier’s performance consistently meeting firms’ needs and acceptable cost. The purpose of this paper is to propose a hybrid multi-criteria decision framework to quantify this qualitative judgment and reduce ambiguity in selection of suppliers in the era of Industry 4.0.

A hybrid intuitionistic fuzzy entropy weight-based multi-criteria decision model with TOPSIS is proposed. The authors make use of the intuitionistic fuzzy weighted approach operator for aggregating individual decision maker’s opinions regarding each alternative over every criterion. Additionally, the authors employ the concept of Shannon’s entropy to calculate the criteria weights.

Results obtained on the basis of the proposed hybrid methodology are analyzed against two more cases wherein the authors try to showcase the relevance of using IFS and entropy-based decision framework and find out the uniqueness of the proposed framework in supplier selection process.

The proposed model is apposite to solve management problem of supplier selection in two ways: aggregating individual decision maker’s opinion for each of the predefined criteria along with individual decision maker’s importance and ranking the suppliers based on both positive and negative ideal solutions using TOPSIS.

A robust framework incorporates not only suppliers’ performance but also provides weightage to key decision makers. Especially in the context of MCDMs wherein both qualitative and quantitative data is evaluated simultaneously, the proposed framework is unique in its practical implementation of reducing ambiguity in the supplier selection process.

The learning outcomes of this case are in understanding core concepts of brand management and brand dilution. Assessment of macro-economic risks and proper positioning strategies are the key take-away from this case. The case gives an understanding of how brands are built and positioned, and the pitfalls of poor brand planning and assessment that could lead to brand dilution. The case is useful for highlighting the importance of brand management and the challenges of re-positioning. The discussions would shed light on why it is important to plan and manage spending on marketing for brand building activities, and why brands would suffer when spending is reduced. This case is a teaching case and not a research case. It will help participants assimilate available information in combination with existing academic theories and publications to help develop an accurate assessment and prognosis of the events leading until the point of slicing the case.

Reid & Taylor in 2015 had been reduced to a discounter brand offering extended end-of-season sales when most other competitors have ended their promotions. In the 17 years since its big-budget launch in the Indian market in one of the most memorable brand introductions, Reid & Taylor changed its ambassador twice and repositioned itself thrice. The case would allow participants to delve deeper into aspects of marketing spending, brand management, positioning and advertising effectiveness. The case brings to the fore discussions on marketing, specifically on branding, positioning and its related advertising in the textile sector for a brand that has not been studied in academic literature until the present time. The discussion allows for novelty, involving both forward- and backward-looking assessments and evaluations to help participants better imbibe learnings in brand management and positioning.

The case is suitable for a graduate-level (Master’s level) course in marketing and brand management. This case is suitable for elective courses that discuss positioning and brands.

Teaching notes are available for educators only.

CSS 8: Marketing

Introduction: Sustainable human resource management (SHRM) as a practice is nowadays seen as an essential factor contributing to an individual’s and organisation’s growth. At the organisational level, the people concerned face many pressures to inculcate SHRM practices from various authorities and stakeholders.

Purpose: This chapter explains SHRM as a concept through an extensive literature review along with the evolutionary stages and multi-lateral perspectives of SHRM. The factors affecting this concept are Economic, Social, and Environmental; its driving forces like Employees, Government and Market Pressure; Employee Outcomes, namely Employee retention, satisfaction, motivation and Employee Presence; Organisational outcomes – Business level, Workers’ satisfaction, improved environmental outcomes better correlations, etc.; and value created by SHRM in terms of both employee and organisation are thereby explained.

Methodology: A specific procedure has been employed since the chapter has been based on literature review. The process of systematic literature review has been followed, which lays down the process followed by the authors – right from the Scope Formulation to the Illustration of Conceptual Framework.

Findings: A conceptual model is represented as a basis of the literature review, which the organisation can use and apply to develop SHRM practices, and finally, the precise effects of the research findings are suggested alongside ideas for future research.

In today’s’ highly competitive market, outsourcing logistic activities have become a global trend as it offers wide range of services including transportation, distribution, packaging, labeling, warehousing, freight forwarding and order fulfillment. The demand of third-party logistics (3PL) provider becomes an increasingly important issue for corporate seeking improved customer service, operational efficiency, logistics costs as well as capital expenditure reduction. However, choosing a proper 3PL provider is a kind of multi-criteria decision making problem under consideration of complicated criteria hierarchy. Therefore, it seems necessary to develop an efficient appraisement module towards performance evaluation as well as selecting the best 3PL provider. The paper aims to discuss these issues.

The present paper proposes a fuzzy based appraisement platform for evaluation and selection of 3PL providers. The theory behind interval-valued fuzzy numbers (IVFNs) has been utilized to aid the said decision-modeling. Based on two appraisement modules for 3PL evaluation; empirical data have been analyzed to validate case application.

The proposed method has been found efficient for solving the group decision-making problem under uncertain environment due to vagueness, ambiguity associated with decision-makers’ subjective judgment. The proposed appraisement platform has been explored by an Indian automobile part manufacturing company at eastern part of India. 3PL providers have been evaluated individually to check their performance level with respect to various evaluation attributes. Apart from estimating overall performance metric, the model presented here can identify ill-performing areas which necessitate future attention.

The major contributions of this work have been summarized as follows: First, development and implementation of an efficient decision-making procedural hierarchy to support 3PL evaluation and selection. Second, an overall performance metric has been introduced. Third, concept of IVFNs has been efficiently explored to facilitate such a appraisement cum selection decision making. Final, the appraisement index system has been extended with the capability to search ill-performing areas which require future progress.

The case study is designed to help students understand how the “growth at all costs” attitude can lead to compromised corporate governance in a start-up leading to disastrous implications for all the stakeholders. This case study aims to make students understand the components of the fraud triangle, the impact of financial fraud on various stakeholders, the role of venture capitalist (VC) investors and the importance of good corporate governance in start-ups. The case study presents an excellent opportunity for students to discuss the consequences of ignoring good governance in the pursuit of growth in a start-up. After analyzing the case study, the students shall be able to explain the concept of the fraud triangle and to be able to identify the motivation, opportunity and rationalization of financial irregularities in a start-up; analyze the impact of financial irregularities on various stakeholders; comprehend the business model of VCs and evaluate its influence on VC-funded start-ups; and appraise the importance of good corporate governance in start-ups.

The case study revolves around the confession of financial irregularities made by one of the cofounders of GoMechanic, a start-up headquartered in Gurugram, India. On January 18, 2023, Amit Bhasin confessed to financial irregularities in the company’s financial statements, leading to laying off 70% of the workforce of the company. GoMechanic had earlier raised close to US$62m [1] from maverick global investors including Sequoia Capital, Tiger Global, Orios Venture Partners and Chiratae Ventures, and was negotiating to raise Series D financing from the Japanese multinational SoftBank with aspirations to be a unicorn (start-up with a valuation of over $1bn). The confession led to a debate about the consequences of the “growth at all cost” culture being followed by start-ups as well as VCs. GoMechanic was not an isolated instance of a lack of governance in the start-ups. The confession had consequences not only for the GoMechanic but for the entire start-up ecosystem of India, which was the third largest in the world. Bhasin stated that the founders take full responsibility for the situation, and they were working on a plan which was most viable under the circumstances. However, it was not going to be easy to regain the confidence of the investors.

The case study is best suited for senior undergraduate- and graduate-level business school students and in executive education programs in courses such as corporate governance and ethics, private equity and entrepreneurial finance.

Teaching notes are available for educators only.

CSS 1: Accounting and finance